Attitude Formation: Cultural Influences on Attitude Toward LGBT Individuals

 Brandon T.R. Hoeflein

 

Abstract

This study aimed to determine variables which make college students more or less likely to perceive homosexuality in another college student. Hypotheses suggested that the tendency to ascribe homosexuality would be related to voluntary association and participants’ contact with LGBT individuals; but that the tendency would not be related to political ideology or political affiliation. Participants read a vignette about a college student of undisclosed sexuality and made a decision about his sexuality based on variations in the vignette. Significant results indicated that college students’ tendency to ascribe homosexuality was not related to political ideology or political affiliation, as hypothesized. Non-significant results indicated that college students’ tendency to ascribe homosexuality was not related to voluntary association or participants’ previous contact with LGBT individuals. This study suggests that straight allies do not pay a price for voluntarily associating with their gay friends.

     Keywords: sexual orientation, courtesy stigma, Millenial generation


 

“For social scientists, the opportunity to serve in a life-giving purpose is a humanist challenge of rare distinction.” (King, 1967, par. 3). Martin Luther King, Jr. articulated this phrase as a call-to-arms for social scientists and his words ring true today. Yet, the struggle has transitioned from one minority group to another. Society has entered another area of social justice, and psychology sits at the center of the issue. There are multiple facts that call attention to LGBT (lesbian, gay, bisexual, transgender) concerns and rights in our society:

3.5% of Americans classify as LGBT (Stark, 2012).

48% of Americans oppose same-sex marriage today, but 68% of Americans opposed same sex marriage in 1996 (Stark, 2012).

About one third of American LGBT youth have attempted to commit suicide (Robin, Brener, Donahue, Hack, Hale, & Goodenow, 2002).

Over 80% of LGBT students have reported that faculty and staff make no effort to stop verbal abuse and harassment in the classroom (GLSEN, 2003).

In 2005, more than 1 in every 10 cases of hate crimes was related to sexual minority status (Robin et al., 2002).

Although these statistics highlight serious repercussions of homosexuality, it is fundamentally important to note that they may also apply to people other than homosexuals. Those who perpetrate these acts of abusedo not possess concrete knowledge of another’s sexual identity; instead, these acts are based on perceived homosexuality. It is possible that a prejudiced person would act out against someone they perceive to be a homosexual - maybe a feminine man or a masculine woman - even if that person is heterosexual. This study sought to better understand the conditions in which the label of homosexuality is applied to individuals in everyday life. Are people perceived as homosexual when they act in a certain way, speak in a certain way, or live in a certain way? This study aimed to determine variables which make college students more or less likely to perceive homosexuality in another college student.

Background: Nature vs. Nurture

The most basic question in the discourse on homosexuality is whether or not it is “natural;” in other words, are people gay/lesbian because they were made that way, or because they choose to be that way. Past research (Sarantakos, 1998) has characterized this debate as essentialists versus social constructionists. Essentialists believe that homosexuality comes from a fundamental component of one’s identity and that it is unchangeable and fixed. Further, they posit that homosexuals ‘come out’ when they accept themselves as gay or lesbian. Finally, they support their argument by referencing the ineffectiveness of reparative therapy (designed to adjust homosexuals back to the normal state of heterosexuality). In fact, reparative therapy has increased the likelihood of clients attempting suicide (Schidlo & Schoredor, 2002).

            In contrast, social constructionists posit that one’s sexual identity is not a fixed element of personality and that “what seems to be a self-discovery is better considered as self-construction” (Sarantakos, 1998, p. 23). In addition, they strongly suggest that sexuality constantly shifts and adjusts throughout life, which would support their position of sexuality as a social construct. A significant factor in one’s attitude towards LGBT people has been between those who see it as a natural component of personality versus those who see it as an unnatural component. This distinction strongly affects one’s perception and attitude towards homosexuals.

Generational Differences

            As indicated by a CBS News poll in May (Reals, 2012), there is a strongly defined generational gap when considering attitudes towards the LGBT community. On average, 38% of people stated that same-sex couples should be allowed to marry, but when we striate the survey by age, we see a huge shift. In people aged 18-44, 53% believed that same-sex couples should be allowed to marry; in people aged 45 and over, only 24% believed that same-sex couples should be allowed to marry. It is interesting to note that the 18-44 group had an almost identical approval of same-sex marriage as did proclaimed Democrats when considering the poll’s sampling error: 53% and 58%, respectively. In other words, younger people are just as liberal as Democrats on the issue of same-sex marriage.

The generational gap is also unique to this study because of the historical context. From 1947 to 1997, a comprehensive analysis of Time and News Week magazine articles by Bennet (ascited in Blackwell, 2008, p. 653) found that “nearly every article was resoundingly critical of gays and lesbians both in language and in content.” Eight years ago, a national survey (Capehart, 2012) found that 31% of respondents stated that same-sex marriage should be legal, while 60% stated that it should be illegal. Just this year, when asked the same question, 48% of respondents stated that same-sex marriage should be legal, and 44% stated that it should be illegal. There is an undeniable rise in support for same-sex marriage; if the trend continues, there will be no other time better to do research than the moment when opinions are basically tied.

It is important to remember that this research project pertains specifically to college students. Current polls show that 35% of the Silent Generation (68-85) support gay marriage, 38% of Baby Boomers (49-67) support gay marriage, and 49% of Generation X support gay marriage (Pew-Forum, 2013). Although no more than half of those above the age of 32 support gay marriage, 70% of the Millenial Generation (32 and under) support gay marriage (Pew-Forum 2013). These statistics show that the Millenial Generation (including current college students) support same-sex marriage. This study takes that knowledge into consideration by suggesting that the Millenials being sampled will also have less prejudice towards the LGBT population.

Allport’s Contact Hypothesis

            In 1954, Allport changed the landscape of psychology with his work on prejudice, specifically his theory of contact hypothesis (Bowen & Bourgeois, 2001). He suggested that people become more accepting and less discriminatory of a group of people once they actually know those people. In other words, more familiarity and experience with a different group leads to better understanding and less stereotypical thoughts. Past research has studied the effect of contact with LGBT people before college (Bowen & Bourgeois, 2001). They found that attitudes towards homosexuals improved drastically when they lived in the same residence halls, took a class to familiarize themselves with the LGBT community, or simply interacted with homosexuals in the classroom. This theory has been used in reference to many different minority groups, specifically ethnic minorities (Bowman, 2012) and it will be interesting to see how it relates to sexual orientation minorities.

Cross-Cultural Background

            Research relating to attitude formation toward the LGBT community is not limited to the United States. In fact, many nations have conducted research concerning this topic; two of the most relevant studies come from Turkey and China. Cirakoglu (2006) found that college-aged students in Turkey applied varying attitudes towards labels relating to the LGBT community, such as “lesbian,” “gay,” or “homosexual.” Multivariate analysis of variance (MANOVA) testing strongly suggested that students’ attitudes were directly impacted by their gender, the label, and level of contact. In addition, Cao, Wang, and Gao (2010) researched the correlation between Chinese students’ perception of LGBT individuals and their attitudes towards the LGBT community. Significant results indicated that there are multiple independent variables which impact attitude, including perception, area of study, and contact. These studies are representative of the world-wide interest in the topic of attitude formation towards the LGBT community.

Relevancy

            College students are relevant in this overarching discussion for reasons more than that they are easy to sample. For instance, LGB college students are impacted by the manner in which their peers and faculty treat them. Schmidt, Miles, and Welsh sought to better understand the influence of homosexuality on students’ college experience (2011). They found that college is different for heterosexual students than it is for LGB students, as evidenced by the ways they spend their time and the activities in which they participate. In addition, their study strongly indicated that LGB students experience greater confusion on career choices and that career confusion is strongly predicated on perceived discrimination and social support. Also, college students serve as a unique population because of their impact on professional LGBT individuals in one of the safest working environments: the college campus. In other words, college students’ attitudes towards the LGBT community have a direct impact on LGBT professors on college campuses. Previous research indicates that college students tend to view LGBT professors as biased (Anderson & Kanner, 2011). The same study posited two cognitive structures that relate to this topic: subtle prejudice and expectancy violation; both constructs were significantly supported by the data collected in the study. Keeping in mind the unique role of college students in the arena of attitude formation towards the LGBT community, this paper seeks to understand the variables involved in perceiving homosexuality.

Courtesy Stigma

            Goffman defined courtesy stigma as “the tendency for a person to be stigmatized or devalued based on his or her association with a stigmatized person” (Sigelman, 1991). Throughout this study, the phrase “engaging in courtesy stigma” is equivalent to a belief that the new college student is homosexual. Sigelman (1991) first studied this concept in relation to homosexuality in a project very similar to the current study. In that project, Sigelman performed a 2(roommate sexuality: gay or straight) x 2 (choice: voluntary roommates or assigned roommates) between-subjects design. Participants were read one of four vignettes. Each vignette contained a story about Paul, a high school graduate of undisclosed sexual orientation getting ready to attend college. In the control condition, Paul is openly gay; in the second control condition, Paul rooms with a straight man. In the two test conditions, Paul rooms with an openly gay man. In one of those test conditions, Paul chose to room with the gay man; in the other test condition, Paul is assigned to room with the gay man. When Sigleman (1991) performed an ANOVA (one-way analysis of variance), the results indicated a significant difference in perceived homosexuality, F (3, 108) = 9.41, p < .001. The results suggested that there was a strong difference between the condition in which Paul chose to room with a gay man compared to the condition in which Paul was assigned to room with the gay man. In other words, participants saw Paul as gay more often when he chose to room with a gay man, compared to when he was assigned to room with a gay man. 

Hypotheses

            This study is predicated on four separate research hypotheses. The Political Awareness Hypothesis (1) states that college students at a midwestern institution will judge policy issues in a manner consistent with their self-reported party affiliation. The Affiliation Hypothesis (2) states that the self-reported political party affiliation of college students at a midwestern institution will not indicate their tendency to engage in courtesy stigma. The Ideology Hypothesis (3) states that in college students at a midwestern institution, the tendency to engage in courtesy stigma is not related to their political ideology. The Choice hypothesis (4) states that college students at a midwestern institution are more likely to engage in courtesy stigma if the questionable person chooses to associate with the stigmatized person. The Contact hypothesis (5) stated that college students at a midwestern institution will be more likely to engage in courtesy stigma if they have little or no association with LGB individuals.

Operationalized Variables

            The following independent variables will be measured by self-reported test items: age, gender, ethnicity, number of close friends who identify as LGBT, number of close family members who identify as LGBT, political affiliation, and political opinions on public policy topics (used later to create a scale of political ideology). The dependent variable (participant’s tendency to engage in courtesy stigma) will be measured by participants’ agreement with the statement “If Carter is rooming with Dawson (who is openly gay), Carter is almost certainly gay. on a 7-point Likert scale.

Method

Participants

            One hundred twenty students from a midwestern university participated in the study; they did not receive any class credit or reward of any kind. This study includes 42 men (35%) and 77 women (64.2%); one participant chose to withhold his or her gender. Breakdown of the 118 who reported ethnicity was as follows: 79.2% Caucasian, 9.2% African American, 0.8% Latino, 2.5% Asian American, and 5.8% selected “other” as their ethnicity. 46 (38.3%) participants identified as Democrat, 36 (30%) identified as Republican, and 36 (30%) selected “other;” two chose to withhold political party affiliation.

Materials

            In order to test participants’ tendency to engage in courtesy stigma, this project used a between-subjects design. In other words, participants received one of the two conditions and had no knowledge of the comparison. There were two conditions. In condition 1, Paul was assigned to room with an openly gay man. In this condition, the manipulated text stated: “Before coming to college, he was assigned to a roommate in the dorms named Dawson. Two weeks after college began, Dawson told Carter that he is gay. Carter stated it wasn’t a big deal to him and he did not have any problems rooming with a gay guy.”  In condition 2, Paul chose to room with an openly gay man. In this condition, the manipulated text stated: “Before coming to college, Carter had to choose his roommate. After the school gave him a few options, he chose to room with an openly gay guy named Dawson who had a lot of similar interests.”

            Before reading the survey, participants were asked to rate their agreement with six different public policy statements. This portion of the survey fulfilled two functions: it acted as filler statements to obscure the research hypothesis; and, it allowed the experimenter to analyze political ideology in relation to the test hypothesis. The public policies included statements on six different topics: the definition of marriage, raising taxes on the wealthiest 5% of Americans, the validity of the estate tax, the Affordable Care Act (“Obamacare”), immigration, and assault weapons ban. There were three social issues and three economic issues. In order to increase validity and avoid position preference, three of the statements were phrased in a liberal-leaning manner, while three were phrased in a conservative-leaning manner.

After reading the vignette, participants were asked to answer multiple questions about Dawson and Carter’s rooming situation, such as their potential to be good roommates, Carter’s likeability as a friend, and Carter’s femininity. There were five questions in total, including the primary question: “If I had to guess Carter’s sexuality, I would classify him as gay.” The other four questions were unrelated to the research hypothesis, but they served as excellent filler statements to confound the research hypothesis.

Procedure

            Participants were asked to complete the four page survey during class periods. Participants were informed that they could withdraw from the study at any time, if they became overly uncomfortable; they were also informed verbally and in written instruction that all responses were anonymous. After completion of the surveys, the experimenter debriefed the participants and answered any questions regarding the research study. Data were collected in accordance with the ethical standards of the American Psychological Association (American Psychological Association, 2010).

Results

            To test the hypothesis that college students at a midwestern institution will judge policy issues in a manner consistent with their self-reported political party affiliation, a party affiliation (Republican, Independent, Democrat) by political ideology one-way analysis of variance (ANOVA) was performed.  Results indicated a significant difference in political ideology based on political party affiliation, F (2,113) = 22.441, p < .001. In other words, there is significant difference between Democrats, Independents, and Republicans when judging public policy issues. The hypothesis is supported.

To test the hypothesis that the self-reported political party affiliation of college students at a midwestern institution will not indicate their tendency to engage in courtesy stigma, a party affiliation (Republican, Independent, Democrat) by courtesy stigma one-way analysis of variance (ANOVA) was performed.  Results indicated a non-significant difference in courtesy stigma based on political party affiliation,  F (2,115) = 2.331, p < .102. In other words, there is no difference between Democrats and Republicans when judging Carter’s sexuality. The hypothesis is supported.

To test the hypothesis that the tendency to engage in courtesy stigma is not related to their political ideology, a political ideology (conservative, moderate, liberal) by courtesy stigma one-way analysis of variance (ANOVA) was performed.  Results indicated a non-significant difference in courtesy stigma based on political ideology, F (2,115) = .917, p < .554. In other words, there is no difference between political Conservatives, Moderates, and Liberals when judging Carter’s sexuality. The hypothesis is supported.

To test the hypothesis that college students at a midwestern institution are more likely to engage in courtesy stigma if the questionable person chooses to associate with the stigmatized person, an independent samples t-test was performed.  Results indicated a non-significant difference in courtesy stigma between condition 1 (assigned roommates; M = 3.0, S.D. = 1.39) and condition 2 (voluntary roommates; M = 2.97, S.D. = 1.41), T (118) = .13, p = 0.494. In other words, there is no statistical difference in courtesy stigma when comparing the assigned roommate condition and the voluntary roommate condition. The hypothesis is not supported.

In order to test the hypothesis that college students at a midwestern institution will be more likely to engage in courtesy stigma if they have little or no association with LGB individual, a total homosexual acquaintances (low, medium, high) by courtesy stigma one-way analysis of variance (ANOVA) was performed. Results indicated a non-significant difference in courtesy stigma based on total acquaintances in one’s life. The hypothesis was not supported.

Discussion

The first hypothesis predicted that college students are consistent in their political party affiliation and their political ideology; there were significant results to support this assertion. This hypothesis suggests that college-aged Millenials are politically cognizant of current issues and party stances that they can make informed and consistent decisions. In the future, it would be interesting to see if this consistency results in increased political activism.
            The second and third hypotheses suggested that political ideology and political party affiliation will not influence one’s tendency to engage in courtesy stigma. Both hypotheses were supported with significant statistical results, which may indicate that homosexuality is becoming less of a partisan issue. One may even posit that college-aged Millenials are becoming more liberal on social issues or that they see homosexuals as full citizens who deserve the same rights and privileges as heterosexual citizens.

The fourth hypothesis suggested that choice makes a difference in one’s tendency to engage in courtesy stigma. This hypothesis was strongly refuted by the data, which may be interpreted as a very positive development. If this data is replicated in other studies, it would imply that homosexuals’ straight acquaintances do not need to avoid contact with their friends. This result may be the most significant of any in this study. It indicates that there is very little cost to being a straight ally to LGBT individuals. In other words, homosexuals’ friends need not be concerned about receiving a stigma of homosexuality simply because they choose to spend time with their gay friends.

The final hypothesis suggested that people will be less likely to engage in courtesy stigma if they have acquaintances in the stigmatized population. This hypothesis was not supported by the data, but that may be a positive development. If people tend to not engage in courtesy stigma - no matter their prior contact with the stigmatized population - it could mean that individuals do not need that personal touch to avoid prejudice. It could indicate that people are less biased, even without having encountered an LGBT individual to change their mind. The contact hypothesis operates on the idea that people will lose their prejudices once they come into contact with individuals from the stigmatized group. We can think of the contact hypothesis as a paired-samples t-test, with the contact acting as the intervention. Before the intervention (contact with the stigmatized group), individuals will hold higher levels of prejudice. After the intervention, individuals tend to hold lower levels of prejudice. If participants were strongly avoidant of courtesy stigma - even without prior contact - it may indicate that the prejudices did not exist to begin with - that the intervention made no difference because there were no prejudices to lower in the first place.

Limitations

If this study is repeated in the future, there are a few alterations that would improve the quality of the results. First, this study largely neglects the second component of courtesy stigma - the devaluation of individuals acquainted with the stigmatized group. In other words, this study does not measure the tendency of participants to devalue the questionable individual (Carter); it only measured the tendency of participants to describe him as gay. Second, in studying political party affiliation, this study equated “Other” (political party)  with “moderate” political ideology. After performing the research, it would be much more accurate to list “Independent” as a political party instead of assuming that “Other” is equivalent to “Independent.” Third, this study is not generalizable to the general population. We must keep in mind that the sample population was 100% college students, who tend to be more educated and more liberal than the general population. Also, we should remember that Millenials are very unique in their views on this topic, as discussed above.

Implications

When we view this project in the larger schema of social psychology, it does add to the literature. It shows that courtesy stigma is not stagnant from the Sigelman study (1991) to the current study. It shows that the millennial generation is perhaps more open-minded than previous generations in terms of its views on same-sex marriage. In addition, this study combines psychology and political science to analyze the intersection of courtesy stigma, homosexuality, civil rights, and political behaviors. These areas of social science are too often kept separate; this study shows us that a more holistic approach offers a much better analysis and a broader picture of human behavior. Finally, this study suggests that straight allies in college do not have to pay a price for their acceptance and tolerance of lifestyles different from their own. It shows that this sample of college students refrained from ascribing perceived homosexuality without data to support that suggestion. Most importantly, it suggests that homosexual college students can experience a safe environment in institutions of higher education. They may not have to worry about their friends being treated differently because of them. This research may provide hope that gay college students may have a safe environment to explore their identity while maintaining their friendships.

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